Recruit patients like a scientist.
Ads that bring study candidates in, screening questions built from your criteria, and qualified leads sent to your sites. Every ad runs as a split test, and the budget follows the version that brings more qualified leads per dollar.
- 01Ad
- 02Lead form
- 03Pre-screen
- 04Qualified lead
- 05Sent to site
Test, don't guess
Every ad runs as an experiment.
A fresh batch of creative each month tells you little when everything changes at once. Each test here changes one thing, runs it beside the current ad and counts the qualified leads each one brings. The winner keeps the budget and becomes the ad to beat.
The method
The scientific method, applied to recruitment ads.
Hypothesis
Name one change and why it should bring in more people who qualify. A new headline, a new image, a shorter pre-screen.
Controlled variant
Run the new version beside the current one. Same audience, same budget, one difference.
Measure qualified leads
Count what each version brings through the lead form and past the screening questions, per dollar spent, as well as clicks.
Keep the winner
The budget moves to the version that wins. The winner becomes the new control, and the next test starts.
Then it starts again, with the winner as the new control.
What we run
Four jobs, one team, from the first ad to the lead at your site.
- 01
Recruitment ads
Campaigns built around your eligibility criteria, with every ad inside the copy your IRB approved.
- 02
Lead forms and screeners
Most campaigns use Meta instant lead forms with screening questions built from your criteria. Some studies get a longer landing-page screener.
- 03
Split testing
Every ad runs against a challenger. One change at a time, measured in qualified leads per dollar, and the budget follows the winner.
- 04
Weekly reporting
One report with your leads, the reasons people screen out, each test and its result, and the leads sent to each site.
How it runs
Measurement goes in before the media budget does.
Read the protocol and the plan
Your eligibility criteria, your site list and the enrollment target you have to hit come first.
Build the measurement and the first test
Tracking from ad to qualified lead, the lead form or screener, and the hand-off to your sites are tested before the first ad runs.
Run, report, keep the winner
Each week you get the report. The budget moves to the version that brings more qualified leads per dollar, and the next test goes live.
Every week
One page that tells you where your leads stand.
The report follows your study from ad to qualified lead. It shows each test and the version that won, the leads sent to each site, and what changes next week.
- Ad clicks
- Forms completed
- Passed the screen
- Sent to a site
- Variant APaused
- Variant BKept
- Site AOn target
- Site BOn target
- Site CBelow target
Who runs it
The patient recruitment practice of Illuminare Solutions.
More than 15 years in go-to-market, revenue operations and marketing technology, with engineering underneath. The ads, the tracking, the tests and the reporting are built in house, so the numbers in your report come from systems we can open and check.
Contact
Send us your study and the pace you need.
Tell us the indication, the sites and the enrollment target. We will reply to set up a call.
hello@enrollmentum.com